How To Choose the Best Commercial Signage Company

Never underestimate the impact commercial signage has on your brand. Whether it’s outdoor signs, banners, business cards, brochures, or other types of signage, it all represents your business.

Signage should be a valuable part of your marketing strategy. You need a signage company you can count on to guide you through the creation, manufacturing, and installation of your signs.

If you’re wondering how to choose the right company for the job, we can help!

Here are some tips on choosing the right commercial signage company to fit your business needs.

Previous Work

Choose a signage company with plenty of experience in your local area and a good reputation with business owners. They should have an extensive portfolio showcasing their work for you to view.

As you review their past work, look for eye-catching, modern designs and proper installation. Consider their previous clients.

Are there any businesses you recognize? The types of clients they work for say a lot about their professionalism and overall reputation.

Customer Service

One of the most important things to consider when you work with a signage company or any business is customer service. Do they communicate with you? Do they show consideration for your ideas and needs?

They should respond to requests in a timely manner. The staff should be friendly and helpful.

Although you can’t have a clear picture of their customer service until you hire them, doing a little research can be very telling. Check out their reputation and reviews from previous clients.

You may learn a lot about their professionalism and level of service.


When considering a signage company for your business, you must consider its capabilities. What types of services can they provide?

Possible services include:

  • Printing
  • Digital work
  • Routing
  • Painting
  • Sign installation
  • Sign removal

When a signage company handles the process from start to finish, it saves you time and money. There’s no need to hire multiple vendors to get the job done.

Companies that provide graphic design services can make your life even easier. If you want to change or upgrade your logo to better promote your brand, they can handle it.

If you need signs, banners, stickers, t-shirts, or other signage, it’s a good idea to check the services the company provides before hiring them.

Permit Process

If you’re in the market for exterior signage, you have to consider the permit process. The signage restrictions vary from state to state, and local municipalities may also have their own regulations in place.

There may be stipulations regarding placement, lighting, size, and message displays. Most sign companies will not begin the production process until they receive approval from the local area.

Consider asking about the permit process before choosing a signage company for your business.

Hire the Best Commercial Signage Company

Effective signage plays a huge role in showcasing your business. It’s a great way to promote brand recognition and attract new customers.

A quality commercial signage company provides a wide array of services, including signs, banners, brochures, business cards, books/publishing, and more!

At New Hanover Printing, we’ve been in business for over 40 years. Our goal is to present your business in the best possible light and provide the best possible product every time.

Contact us today to discuss your business needs.