Your commercial signage is one of your most important marketing tools to get your business noticed. It’s the first thing potential customers see when they visit your store or office, so it’s important to make a good impression. Here are some do’s and don’ts to keep in mind when designing and installing your commercial signage.
Do: Keep It Simple
When it comes to commercial business signs, less is definitely more. You want your signage to be eye-catching and easy to read for clients, so avoid cluttered designs with too much text. A simple logo or graphic with your business name and contact information are all you need to advertise.
Don’t: Use Cheap Materials
Your sign is an investment, so don’t skimp on quality. Use high-quality signage materials that will withstand weather conditions and last for years. Avoid flimsy plastics and cheap metals that will bend or break easily. Some materials that are generally considered high quality for signage include durable metals like aluminum or steel, as well as weather-resistant woods like cedar or mahogany. Other options include premium plastics, such as acrylic or PVC, which are resistant to cracking and fading. We can help you to choose which material can be high quality but still cost effective for your needs.
Do: Use Bright, Bold Colors
Make sure your commercial signage is easy to see from a distance by using bright, bold colors. Some examples of bold, bright colors that are ideal for commercial signage include vibrant shades of red, blue, yellow, and green. These colors tend to be eye-catching and easily visible from a distance, making them the perfect choice to attract customers and advertising important information quickly and clearly. Dark colors can be difficult to read, so avoid them if possible. And if you’re using multiple colors, make sure they contrast well against each other. Some specific color combinations that work well include yellow and black, green and white, or red and blue. Additionally, using color gradients such as a gradient background or text can be another effective way to make your signage stand out.
Don’t: Forget About Lighting
If your commercial signage is going to be installed in a dimly-lit area, or in an outdoor location, make sure to add lighting. This will help to draw attention and ensure that more customers can see and read your sign, even at night. Some common types of lighting options include spotlights, floodlights, and LED strips.
Do: Hire A Professional Printer
For the best results, hire a professional printer to design and print your commercial signage. They have the experience and expertise to create high-quality signs that will grab attention and get results. If you’re in need of a professional printer, feel free to contact us to get a quote on any commercial signage work that you need, we can even help you create your own custom sign!
When it comes to commercial signage, there are some important do’s and don’ts to keep in mind. Make sure your sign is eye-catching and easy to read by keeping it simple and using bright, bold colors. And don’t forget about lighting if your sign will be installed in a dimly-lit area. For the best results, hire a professional printer to design and print your sign.