Did you know that there are about 600,000 new businesses in the United States each year? However, many of these businesses tend to fail within the first few years. As you might expect, part of operating a successful company includes investing in effective business strategies.
This is especially true when it comes to designing your marketing assets.
Business brochures are something every entrepreneur should leverage, but not everyone knows where to start. We’ve created a brief guide that outlines all of the key factors you need to know about regarding brochure design.
1. Understand the Ideal Print Size for Your Project
Interestingly, many people don’t think about the size of their brochures when they’re planning their business printing projects. The truth is that the size of your brochure can have a big impact on the overall quality of your finished product.
If you’re planning to print a large number of brochures, it’s important to choose a size that will be easy for your printer to handle. Otherwise, you may end up with a lower-quality print job.
2. Choose a High-Quality Paper Stock
Another important factor to consider when printing business brochures is the paper stock that you’ll be using. The type of paper that you choose can have a big impact on the overall look and feel of your finished product.
There are a number of different types of paper stocks available, so it’s important to do some research to find the one that will best suit your needs.
In general, it’s best to choose a heavier paper stock for business brochures. This will help guarantee that your finished product is durable and will also help to create a more professional look.
3. Find a Printer That Specializes in Business Printing
When you’re ready to print your business brochures, it’s important to find a printer that specializes in business printing. This will allow you to get the highest quality print job possible.
Although it’s not impossible for unspecialized printers to fall short of your goals, you’ll have a much better chance of success if you find one that has experience printing business materials.
4. Maximize Your Resolution
No matter how creative or streamlined your design is, using a subpar resolution for your project will result in a subpar print job.
If you’re not sure what resolution to use, it’s always best to err on the side of caution and choose a higher resolution. This will help ensure that your finished product looks its best and doesn’t detract from your brand’s reputation.
The professional you work with will be able to point you in the right direction.
Designing Business Brochures Doesn’t Have to Be Complicated
It might seem difficult at first to optimize the design of your business brochures, but it’s easier than you might expect it to be. Ensure that you keep the above guide in mind so you can avoid problems you may have encountered.
Want to learn more about what we have to offer? Feel free to get in touch with us today and see how we can help.