Customers patronize business they identify with for goods and services. Simply put, customers see themselves in you. From a dry cleaner to a real-estate agent, customers are wanting to shop at business they think as an extension of themselves. This leads to businesses wanting personalized materials to sell or give away to their customers as marketing tools.
In this digital age, social media outlets such as Facebook, Twitter and Instagram help business build a desired “buzz” for events and products, but the printing takes marketing a step forward. Digital marketing is meant to captivate, by holding customers’ attention long enough to consider whether to click “Attend” or “Not Attending” or to file and save the information presented, but print ensures the pause. Print materials such as envelopes, business cards, rack cards, vinyl banners, rigid signs are simply another way expressing your presence in the market and holding customers’ attention, which in turn, will serve as a reminder as to why they shop with you.
Mailer campaigns, rack cards, envelopes, even business cards are examples of a business wanting to communicate with their customers, but they are even better examples of businesses reassuring their customers they are worth the extra mile, the extra dollar, the extra effort. Be it a heavier card stock or a uniquely designed logo or even a useful promotional item, there is always an opportunity to show customers how important they are to you and even more important they are to themselves by shopping with you.
If you want more information on how to personalize your marketing efforts, swing by and see us at 2145 Wrightsville Ave.