Rack Card Rebate Offer!

Rack Card Rebate Offer!

Hi everyone! New Hanover Printing & Publishing is running another AMAZING PROMOTION during the month of APRIL. A rack card is a FANTASTIC way to reach new customers with a GREAT COUPON. It is a four inch by 9 inch card printed on a nicely weighted card stock which will incline your customers to truly take advantage of your offers. We are offering REBATES on RACK CARDS! This is REAL MONEY back in YOUR HANDS! Order 500 rack cards and get a $15 rebate check! Order 1000 rack cards and get a $35 rebate check! Order 2500 rack cards and get a $50 rebate check! Order 5000 rack cards and get a $75 rebate check! All you need to do is complete a form we will provide once you place your order with us and once your order is complete we will deliver your order along with your check! If you don’t have a rack card design, our design services start at just $50! If you have any questions or would like to learn a little bit more about this offer just let us...
Personalizing is Printing

Personalizing is Printing

Customers patronize business they identify with for goods and services. Simply put, customers see themselves in you. From a dry cleaner to a real-estate agent, customers are wanting to shop at business they think as an extension of themselves. This leads to businesses wanting personalized materials to sell or give away to their customers as marketing tools. In this digital age, social media outlets such as Facebook, Twitter and Instagram help business build a desired “buzz” for events and products, but the printing takes marketing a step forward. Digital marketing is meant to captivate, by holding customers’ attention long enough to consider whether to click “Attend” or “Not Attending” or to file and save the information presented, but print ensures the pause. Print materials such as envelopes, business cards, rack cards, vinyl banners, rigid signs are simply another way expressing your presence in the market and holding customers’ attention, which in turn, will serve as a reminder as to why they shop with you. Mailer campaigns, rack cards, envelopes, even business cards are examples of a business wanting to communicate with their customers, but they are even better examples of businesses reassuring their customers they are worth the extra mile, the extra dollar, the extra effort. Be it a heavier card stock or a uniquely designed logo or even a useful promotional item, there is always an opportunity to show customers how important they are to you and even more important they are to themselves by shopping with you. If you want more information on how to personalize your marketing efforts, swing by and see us at 2145 Wrightsville Ave....
Car Magnets are Cost-Efficient

Car Magnets are Cost-Efficient

Car magnets are an excellent and economical way to expose your branding. Aesthetics are everything in this day and age and with new development in graphic design a simple car magnet material can become a slick and engaging piece of marketing. 1. Contrast – Compliment your vehicle. Don’t blend your brand’s logo into the color scheme of the vehicle. Let your logo pop and be noticeable to customers. If you have a yellow work vehicle go with a black car magnet so there will be a stark, yet appealing contrast. Another way to draw a contrast is to use images or your logo. Be creative, even funny, and let the images do the work for your to catch your customers’ attention. 2. Simplicity – Remember, you’ll be driving by customers with a few seconds of their attention. A quick headline or image will explain itself along with a contact number or website. Be sure to include plenty of white space so nothing looks too cluttered. 3. Both Sides – This is the number one mistake people make when branding their vehicles. You are definitely wanting customers to see your branding from BOTH SIDES of your vehicle. If you have the space, include a THIRD car magnet on the both door of your work truck. The more exposure, the better, and the more car magnets you print in one run the cheaper the per piece price will be. 4. Print High-Quality Magnets – We have found low-quality car magnets fade, crack and peel easier than higher quality materials. This doesn’t do anyone any good for branding, but also runs the...
Sale Sheets. Cheap and Effective.

Sale Sheets. Cheap and Effective.

A sales sheet is an important promotional material to inform customers of monthly discounts and promotions. Emailing materials can be easier, but distributing physical copies through the market holds much more potential for branding and sales growth. Customers appreciate the more functional and professional image sales sheets exhibit; where emails are less personal and easier to disregard. Picking Out the Right Card Stock and Finish   Anyone can print a sales sheet using copy paper because its economical, but if a high-quality card stock is chosen it may leave a more lasting impression. A 100-pound gloss text with a glossy sheen enhances a full-color design or image. This paper grade is perfect for flip books or booklets to show off specialty items. Now, a 100-pound gloss with a UV coating will provide an extra thickness which will give the sheet more of a professional look. It will be slightly water damage resistant. If you are wanting your sales sheets to really fly off the page we suggest using a 100-pound with a glossy Aqueous coating (AQ).  If you are wanting more depth and complexity to your image think about using a matte card stock for a softened texture. Punch, Tear, Stamp and Shape Before putting your sales sheets in a pocket folder, be sure to use a three-hole punch to make sure none of the materials run the risk of slipping out. Consider including a coupon, date-reminder or valued incentive to be teared off and enjoyed by customers. These can make sales sheets functional and something to look forward to by your customers. Another opportunity to stand out from your competition is to...
Summer Event Tickets

Summer Event Tickets

People enjoy personalized printing and event tickets are no exception. When it comes to high-dollar events, the more cared for attendees feel, the more likely they are to invest. Event tickets with a interesting and engaging designs or can further impress attendees to return to the next scheduled event. Here are a few ideas when thinking about event ticket design. 1. Keep It Simple – If your tickets are for an athletic event, implement items such as jerseys, helmets or balls (where applicable). Here is when a die cut is useful to turn your standard, rectangular ticket into a fun soccer ball, for instance. If your event is not centered around a core subject, then consider picking a theme such as “Roaring Twenties” or “Kingdom Under the Sea.” Themes will always show a better return on attendance because customers are more likely to show up if there is a bit of excitement to dress up and participate. 2. Mini-Poster – Taking home a keepsake from an event is a well established practice and a fantastic opportunity to make your event ticket memorable. Normally, every event ticket is a rectangle which leads itself to a standard frame. This is where a graphic design artist can bring an extravagant or sleek design to your ticket which will make attendee’s cherish it. Let this be an opportunity to really make your marketing shine and bring some excitement to your event. 3. Add a Foil Stamp – For particularly prestigious events, such as a wine tasting or high end residential house showings, outline your text or border with a foil stamp. This will create a spectacular sheen and brilliance...
Menu Marketing

Menu Marketing

Direct-marketing doesn’t get anymore direct than a menu. Most restaurant owners think of a menu solely as a list of items they serve to their customers, but instead consider them as works of art. Enticing menus with descriptions, images of plated dishes and complimenting the restaurant’s theme produces higher profit margins. Here are a few factors we thought of which are important to menu design and function. Mouth Watering Copy – This is easily the first thing new customers will look to once they sit down. The copy needs enticing descriptions for patrons to hunger for the more profitable dishes. A good practice is instead of simply listing generic items like burgers, the menu could read “100% Angus Beer, topped off with slice of ripe tomato with crisp lettuce, sharp cheddar cheese and our World Famous Cheese Sauce.” Placement – The top right hand inside corner is traditionally the sweet spot for placement of big ticket items due to customers’ eyes being drawn there naturally. A few graphic designers think it is important to place an image of the dish beside every description. We find menu’s to be more effective with images of high dollar plates placed strategically beside their descriptions or throughout the menu to keep customers’ eye constantly moving. The way items are listed throughout the menu is important as well. Instead of uses rows of names with prices in two columns, but list the items in one column and the price column on the opposite side with the item’s description in between. Upsell – Menus should be easy to navigate with food items placed in an order as...
Yoga Studio Marketing Ideas

Yoga Studio Marketing Ideas

Yoga studios need to get the word out to new and loyal customers on class schedules, promotions and new techniques. Providing information with an intriguing brand is important to distribute information to customers. Booklets – Develop booklets about yoga techniques as a reference for both new and old customers. Give it a definitive look and quality, which customers can use as a reference. This will bring a sense of notoriety to your brand and booklet, which will in turn bring in high-end customers who only want the most knowledgeable of teachers. Business Cards – Never underestimate the power of a great business card. Hand these out to everyone you think will be interested in your classes. This is an opportunity for a unique business card like a small yoga mat with your information on it. Flyers – These are easily to distribute anywhere throughout your establishment: the front desk, information table, or community board. Flyers can also be posted in local coffeehouses, restaurants or bulletin boards. Go to where your potential clientele lives and works. Brochures – Brochures are fantastic to distribute to customers for informational and promotional purposes. Brochures can cover a wide variety of topics such as the brand, but also different techniques of yoga. Include a coupon on a class for each particular technique. Calendars – Who doesn’t love a calendar? Make every month a different technique, fact sheet or use creative images for your branding. This will easily market your studio year round. If you are interested in these ideas along with a few others we can come up with feel free to give us a call...
How a Calendar Can Work For You

How a Calendar Can Work For You

Calendars are important and useful tools businesses and customers continue to use throughout their day to day routine. As a marketing tool, a calendar is one of the most useful and appreciated items to utilize in a marketing campaign. Varying in size, a calendar can also be a springboard for other marketing tools other than simply keeping your brand visible in the marketplace. Clip a Coupon – For each month of the year, offer a coupon for special savings, unique offerings and services. This will serve as a reminder for customers to check the calendar each month, which further extends the use of your calendar other than reminders for personal events. Plus, who doesn’t love a coupon? Mystery Online Coupon Codes – If your business has a strong online presence, offer an online code. Do this monthly, weekly or daily if you think people are engaged enough. It can be a sale or percentage off an online order, but make sure to keep it a mystery to your customer until they are on your website. Daily Specials – A promotional calendar is a fantastic way to remind customers of daily specials for restaurants. If Mondays are karaoke with half price appetizers or Thursdays are half off pitchers, make sure every day is covered with a special. It can also be useful to promote a dish of the month with a discount to customers who mention the calendar. Seasonal Ideas – Be it Christmas time or the Fourth of July, customers always enjoy taking in the season. Offer a discount on items, which share a particular theme, like 15% off surf music records during...
Booklets Entice Customers

Booklets Entice Customers

Business booklets are an engaging format to reach potential customers about who you are while promoting your brand. These materials have worked well for real estate agents and clothing retailers traditionally, but there are creative ways to make booklets work for you. Be Creative – Booklets are an incredible opportunity to establish relevancy and interest to a targeted customer base. Explain how your company or brand started. Show off achievements or project which really showcase your abilities. This is a chance to truly embellish on yourself. Content – Take advantage of a graphic designer to develop a pleasing aesthetic which can compliment your branding. Content should be short and focused. This is not a time go off topic. Tastefully place engaging photos of your brand in the community or at events. Not an Advertisement – This isn’t a coupon book filled with items and discounts on every page, but a step forward for your customers to get to know your branding and company better. Don’t make your booklet out as a huge advertisement with sales on items, but rather include a page about your staff or community events you participate in. Coupons – Think of this as a nice reward for your targeted readers. Add one coupon or voucher for an item or consultation. Make sure a blank page is added in between the last page of content and the coupon to visually ensure the implied value. Distribution – Hand these booklets out to as many readers as possible at retail counters, festivals, trade shows, or direct mail. You can sell them if you’d like, but the booklets will reach...