Summer Event Tickets

Summer Event Tickets

People enjoy personalized printing and event tickets are no exception. When it comes to high-dollar events, the more cared for attendees feel, the more likely they are to invest. Event tickets with a interesting and engaging designs or can further impress attendees to return to the next scheduled event. Here are a few ideas when thinking about event ticket design. 1. Keep It Simple – If your tickets are for an athletic event, implement items such as jerseys, helmets or balls (where applicable). Here is when a die cut is useful to turn your standard, rectangular ticket into a fun soccer ball, for instance. If your event is not centered around a core subject, then consider picking a theme such as “Roaring Twenties” or “Kingdom Under the Sea.” Themes will always show a better return on attendance because customers are more likely to show up if there is a bit of excitement to dress up and participate. 2. Mini-Poster – Taking home a keepsake from an event is a well established practice and a fantastic opportunity to make your event ticket memorable. Normally, every event ticket is a rectangle which leads itself to a standard frame. This is where a graphic design artist can bring an extravagant or sleek design to your ticket which will make attendee’s cherish it. Let this be an opportunity to really make your marketing shine and bring some excitement to your event. 3. Add a Foil Stamp – For particularly prestigious events, such as a wine tasting or high end residential house showings, outline your text or border with a foil stamp. This will create a spectacular sheen and brilliance...
Menu Marketing

Menu Marketing

Direct-marketing doesn’t get anymore direct than a menu. Most restaurant owners think of a menu solely as a list of items they serve to their customers, but instead consider them as works of art. Enticing menus with descriptions, images of plated dishes and complimenting the restaurant’s theme produces higher profit margins. Here are a few factors we thought of which are important to menu design and function. Mouth Watering Copy – This is easily the first thing new customers will look to once they sit down. The copy needs enticing descriptions for patrons to hunger for the more profitable dishes. A good practice is instead of simply listing generic items like burgers, the menu could read “100% Angus Beer, topped off with slice of ripe tomato with crisp lettuce, sharp cheddar cheese and our World Famous Cheese Sauce.” Placement – The top right hand inside corner is traditionally the sweet spot for placement of big ticket items due to customers’ eyes being drawn there naturally. A few graphic designers think it is important to place an image of the dish beside every description. We find menu’s to be more effective with images of high dollar plates placed strategically beside their descriptions or throughout the menu to keep customers’ eye constantly moving. The way items are listed throughout the menu is important as well. Instead of uses rows of names with prices in two columns, but list the items in one column and the price column on the opposite side with the item’s description in between. Upsell – Menus should be easy to navigate with food items placed in an order as...
Yoga Studio Marketing Ideas

Yoga Studio Marketing Ideas

Yoga studios need to get the word out to new and loyal customers on class schedules, promotions and new techniques. Providing information with an intriguing brand is important to distribute information to customers. Booklets – Develop booklets about yoga techniques as a reference for both new and old customers. Give it a definitive look and quality, which customers can use as a reference. This will bring a sense of notoriety to your brand and booklet, which will in turn bring in high-end customers who only want the most knowledgeable of teachers. Business Cards – Never underestimate the power of a great business card. Hand these out to everyone you think will be interested in your classes. This is an opportunity for a unique business card like a small yoga mat with your information on it. Flyers – These are easily to distribute anywhere throughout your establishment: the front desk, information table, or community board. Flyers can also be posted in local coffeehouses, restaurants or bulletin boards. Go to where your potential clientele lives and works. Brochures – Brochures are fantastic to distribute to customers for informational and promotional purposes. Brochures can cover a wide variety of topics such as the brand, but also different techniques of yoga. Include a coupon on a class for each particular technique. Calendars – Who doesn’t love a calendar? Make every month a different technique, fact sheet or use creative images for your branding. This will easily market your studio year round. If you are interested in these ideas along with a few others we can come up with feel free to give us a call...
How a Calendar Can Work For You

How a Calendar Can Work For You

Calendars are important and useful tools businesses and customers continue to use throughout their day to day routine. As a marketing tool, a calendar is one of the most useful and appreciated items to utilize in a marketing campaign. Varying in size, a calendar can also be a springboard for other marketing tools other than simply keeping your brand visible in the marketplace. Clip a Coupon – For each month of the year, offer a coupon for special savings, unique offerings and services. This will serve as a reminder for customers to check the calendar each month, which further extends the use of your calendar other than reminders for personal events. Plus, who doesn’t love a coupon? Mystery Online Coupon Codes – If your business has a strong online presence, offer an online code. Do this monthly, weekly or daily if you think people are engaged enough. It can be a sale or percentage off an online order, but make sure to keep it a mystery to your customer until they are on your website. Daily Specials – A promotional calendar is a fantastic way to remind customers of daily specials for restaurants. If Mondays are karaoke with half price appetizers or Thursdays are half off pitchers, make sure every day is covered with a special. It can also be useful to promote a dish of the month with a discount to customers who mention the calendar. Seasonal Ideas – Be it Christmas time or the Fourth of July, customers always enjoy taking in the season. Offer a discount on items, which share a particular theme, like 15% off surf music records during...
Booklets Entice Customers

Booklets Entice Customers

Business booklets are an engaging format to reach potential customers about who you are while promoting your brand. These materials have worked well for real estate agents and clothing retailers traditionally, but there are creative ways to make booklets work for you. Be Creative – Booklets are an incredible opportunity to establish relevancy and interest to a targeted customer base. Explain how your company or brand started. Show off achievements or project which really showcase your abilities. This is a chance to truly embellish on yourself. Content – Take advantage of a graphic designer to develop a pleasing aesthetic which can compliment your branding. Content should be short and focused. This is not a time go off topic. Tastefully place engaging photos of your brand in the community or at events. Not an Advertisement – This isn’t a coupon book filled with items and discounts on every page, but a step forward for your customers to get to know your branding and company better. Don’t make your booklet out as a huge advertisement with sales on items, but rather include a page about your staff or community events you participate in. Coupons – Think of this as a nice reward for your targeted readers. Add one coupon or voucher for an item or consultation. Make sure a blank page is added in between the last page of content and the coupon to visually ensure the implied value. Distribution – Hand these booklets out to as many readers as possible at retail counters, festivals, trade shows, or direct mail. You can sell them if you’d like, but the booklets will reach...
Be Confident with a Square Business Card

Be Confident with a Square Business Card

When new customers walk-in through your doors, you want to leave a memorable first impression by standing out from the competition. A simple way of showing this to your customers is by developing a modern and distinct business card, which will stay on their desk, wallet, or purse as a reminder to keep in touch. The square business card allows customers to recognize how interesting and engaging your business is compared to your competitors. Companies who are secure in what they do and how they do it break free of the mold and in turn attract new customers. Confidence builds customers! Make the design for the card correspond to the shape as well as the tone of the business. For instance, a photographer may design their card to look like a polaroid photograph; or a mail service provider may design their card as an envelope. Add a bit of elegance to your square business card by including rounded corners or use a weightier card stock to command your client’s attention. There is no end to what you can say to your customers with your square business card. Be as creative as you want to show off who your business is and the services or products it provides.  ...
Pocket Folders and Being Impressive

Pocket Folders and Being Impressive

Pocket folders, also known as presentation folders, are one of the best ways to organize and contain marketing and promotional materials for clients. Also, they can be used to showcase new items or services. Presentation folders are another opportunity as well to show your client base another visually stimulating item about your company. These are only applicable when several items or sheets are in need of being organized or presented to the public. You want your folder packed full of materials for your customers so when they receive it, instinctively they understand the amount of time spent on developing the materials. Now, what are a few situations presentation folders really shine in? Trade Shows – These events are perfect for presentation folders because the attendees who are interested in your product, services or company are handed promotional materials all day, in all shapes and sizes. Wouldn’t it be great if you were the one booth who handed out sleek, very organized folders filled with promotional materials like notepads, stickers, business card, brochures and booklets without fear of items because unorganized lending themselves to disappearing all together? Press Kits – Any contact with media outlets on a regular basis for sales, promotions and overall presence in the marketplace is a great chance to utilize a presentation folder. Media buyers do not have the time to rummage through unorganized marketing and public relations materials. Make their job easier by sending a presentation folder with brochures, press releases and business cards laid out clearly in your folder. Customer Service – Since their inception, big box electronic stores like Best Buy and HHGregg...
5 Summer Outdoor Marketing Materials

5 Summer Outdoor Marketing Materials

Summer is the best time of year to take advantage of outdoor marketing materials and strategies. After the long winter this past year, customers are pumped and ready to experience new local vendors and appreciate local mainstays of the season. To ensure a boost in sales and foot traffic, it is important your brand be a part of the summer landscape in your community and marketplace. We put together a list of five marketing, promotional items we think are sure to provide your brand the visible presence to your customer base and beyond. 1. Flyers – As our past blog post reads “Can’t Beat a Flyer,” the truth is you really can’t when wanting to spread the word on your brand. Considering the price point for flyers in mass quantities is incredibly cheap to print, businesses wanting to get the word out on summer sales can boost foot traffic dynamically with a well placed flier. NHPP’s design department is able to create an engaging flyer from scratch or help you put your vision into print. Just let us know what you’d like to see. 2. Stickers – This is the easiest tool to market your brand. Stickers are versatile because they can be placed anywhere: car bumpers, windows, stairwells, public restrooms, ceilings, electronic devices, etc. Anywhere you think a customer may look, you can put a sticker on it. We can print stickers as tiny as you’d like or as big as you’d like for your marketing needs. 3. Door hangers – Skip out on paying postage for a postcard and just slip it on your customer’s door knob...
Table Tents Boost Sales

Table Tents Boost Sales

Table tents are one of the most overlooked revenues boosters in any marketplace. Restaurants and bars utilize this tool for appetizers, entrees and desserts, as well as new draft beer or wine offerings. Recently, craft breweries are printing table tents to distribute to their accounts to educate customers on local offerings and boost sales. Table tents are small and portable which makes it easy for customers to take home with them to remember brands they enjoy. With spring time around the corner, table tents might be the perfect option for your business’ upcoming sales, as well. Table tents can include clip out coupons or write in forms for upcoming contests as well. Printing table tents is cost effective too, especially for small-budget minded businesses. If you want your table tents to have a credibility and durability we can print them on a heavier card stock, which will help them stand out. We can also include a UV coating to bring a bright sheen to them to help make them even more eye catching. If this sounds like a project you want to invest in, swing by and see us at New Hanover...