5 Most Cost Effective Ways To Reach Your New Customers.

5 Most Cost Effective Ways To Reach Your New Customers.

Do you run or manage a local business? Looking for cost effective marketing tactics to reach new customers and remind your existing customers of new offerings? We’ve put together a short “go-to” list of cost effective ways to reach potential customers while not breaking the bank. 5. Be a Guerrilla. We’ve all heard of Guerrilla marketing right? Well if you’re not utilizing at least one Guerrilla tactic you’re probably leaving money on the table! Here are a couple initial tactics that will help: • Make a list of retail spaces where your customers may spend time and ask the owner if you can leave business cards by the entrance, or better yet, a special offer that you’ll be able to track. • Sponsor an artist to create a mural on your brick and mortar building. This may not work for everyone, but if you’ve got an exposed facade, put it to work by catching people’s eye. In many areas business owners are even willing to rent out a blank wall for your advertising piece. Pick a spot and get the ball rolling. You’d be surprised how much media coverage a new piece of art-advertising can garner if done well and creatively. • Go to local events that your potential customer may attend. Depending on your product or service, develop a way to casually or naturally show-off the product/service you provide. Sony ran a campaign where they hired a group of normal people to take their phone out and ask others to take photos of them. They then showed the “mark” all the cool new features of the phone. While...
We’re Your Real Estate Signs Guru!

We’re Your Real Estate Signs Guru!

We understand the unique needs that each developer and agent needs in their signage. The more eye-catching your sign is, the more likely you’ll make your sale, or win new projects. Let us help you secure that next job or sale with a professionally created and reusable sign. Our real estate signs and job site signs are hand made to your specifications. Don’t hesitate to ask about customization! Real Estate Signs Our real estate signs can be made at the standard size (24” x 18”), or custom designed and cut to your specifics to help win your next sale. Ask about our frame choices to help make your next property easily get noticed. Our real estate signs can be made from coroplast, aluminum, Di-Bond (aluminum composite), or even sign-grade plywood! We have stock frames, as well as the ability to fabricate custom frames for any desired finished look you may need. Get Your Quote Today! On Site Signs Our Job-Site signs are custom made for each project, we can provide large site signs up to 5’ x 10’ on a single sheet. Our on-site services include framing, setting posts, sign installation and finish work. All our work is professionally installed to ensure the best finished product so you can be confident your project is durable, level and will stand the test of time! Want to move your sign? Give us a ring and we’ll come out, break-down, re-face, and re-install your project per your specifics. If you ever have any questions about your next sign project do not hesitate to call, we’re here to help!...
7 Of The Most Ridiculous Real Estate Signs We’ve Ever Seen! (AND WE MAKE SIGNS)

7 Of The Most Ridiculous Real Estate Signs We’ve Ever Seen! (AND WE MAKE SIGNS)

We’ve all seen a bad sign or two around town, here we’ve gathered together some of the worst real estate signs that we’ve seen. Let us know what you think or if you’ve got one to add to our list! *Note: We did NOT print any of these, but let us know if you need a sign printed for yourself! 7. We’ve heard of diversifying your portfolio, but we sure didn’t think Rod Stewart needed to go that far…(via tofutti) 6. I guess we don’t get to pick our names, but what are you selling? (Via Goofy Snaps) 5. Well, at least he’s up for a good time! (Via Ellen) 4. We do plenty of photo retouching, but this is a little extreme! (Via Ellen) 3. Tell them how you REALLY feel! (via activerain) 2. I mean, we all love pizza, right? (via inman) 1. I wasn’t really concerned before, but NOW I am! (via...
3-D Signs Give The Best Impression

3-D Signs Give The Best Impression

Our stand-off and three dimensional letters are made from the highest quality materials available. 3-D signs have an unsurpassed visual aesthetic when compared to flat signage. Our signs are produced from an array of metals including flat cut metal, cast metal, and fabricated metal. Available in a wide variety of natural, brushed and painted finishes we have the most options available to allow for the most impressive sign possible. Get A Quote Our 3-D Signs Last A Lifetime. Our plastic letters come laser cut from acrylic, formed, injection molded and even laminated. We pigment the plastic to meet almost any requirement of your brand resulting in an extremely long lasting and non-fading sign. We also finish plastic letters in a reflective chrome for a truly impressive sign! Laser-cut acrylic letters allow for extremely fast production. We’ll finish your sign in a timely manner and with the best quality materials available. To add dimension to your 3-D Signs and letters we can back-light or traditionally light and sign. This also provide excellent night time visibility. Your business will earn brand recognition and money even at night! LED Lit Signs – Advertising All Night! Our LED back lighting is weather proof, and extremely energy efficient. The life of LED’s far surpasses that of neon or fluorescent. There is essentially no maintenance with LED lighting. If you desire long-lasting and affordable lighting for your 3-D signs, then look no further then LED lighting. There’s a great article about the advantages of LED vs. other types lighting here. An incredibly informative and educational read, we highly recommend! Get A Quote on Your Project...
All Your Vinyl Needs Under One Roof!

All Your Vinyl Needs Under One Roof!

When it comes to your vinyl needs, we’ve got you covered(pun intended). We can print and cut vinyl to any size or dimension you might need. We offer contour cutting for custom stickers, and full color logos right on your vehicle or storefront. Vinyl is incredibly versatile and endures the harsh elements quite well. Make your vehicle a rolling billboard with either a whole vehicle wrap or cut vinyl on your windows and doors. Vinyl can also be done quickly, so you don’t have to wait weeks to start showing off your new business! In as little as a day, we can have your signage printed, cut, and ready for application by our crew or you! Want the front of your building to draw in your customers, and show off your new offerings? Try our window perf vinyl, it’s great for doors and windows where you still want the light from outside to come in, but also would like to display your logo or a special offer. We also have a full line of “etched” vinyl to give a regal and professional look. Let us help you on your next project, that’s what we’re here...
Pet Store Marketing

Pet Store Marketing

Marketing is an investment for any business. High-quality materials are costly upfront, but a positive impression translates into sales and a loyal customer base. Here are a few ideas for pet stores. Business Cards – This is the first step for any business who wants to network within their respective communities. A great first impression goes a long way in this day and age. Take this opportunity to let us design a distinctive card which will fascinate your storefront neighbors and peers. Postcards – This is an economical marketing tool to directly reach customers and new demographics. Include a coupon or rebate offer within the design of the postcard for the best results. Posters – A perfect item for giveaways during special events. Plus, who doesn’t love a poster of a kitten or puppy? Be sure to include a message or your logo somewhere on it to ensure returning customers. Flyers – When people think marketing, they think flyers. Great for a special sale or event; they can be sent through the mail or posted on community boards. Booklets – Informing customers as to proper procedures for taking care of pets is an excellent was to maintain clientele. Creating booklets informing how to properly clean fish tanks and litter boxes is always helpful for those who are purchasing a pet for the first time. A monthly catalogue of new items or yearly events is a fantastic way in making your customers look forward. Stickers –  Stickers can be placed anywhere and in creative ways. Give these away to customers and sit back to watch where they end up. Also,...
EDDM Postcard Mailing Tips

EDDM Postcard Mailing Tips

Are you wanting to connect with local customers in the community for upcoming sales events or to announce your presence in the area? An “Every Door Direct Mail” postcard campaigns reach certain geographical areas with a businesses’ brand or message without a mailing list. “EDDM” postcard mailing is an excellent tool for local businesses which rely on sales from loyal, local customers. Now, what steps can a small business take to ensure a successful EDDM campaign. Set a Goal – Be specific when deciding the goal of an EDDM campaign. Is the goal to develop sales from local customers or is it to earn sales leads. Bringing in customers needs to factor into every campaign. Search out particular neighborhoods or cul-de-sacs in your area for residents who will respond positively to your business’s offerings. Also, be sure to develop systems to ensure the campaign becoming beneficial. Designing a coupon into the postcard, almost, ensures customers walking through your door. Select a Route – The USPS offers tools for businesses to select postal routes based upon cities, states or zip codes. This tool is easy to use because it visually maps individual postal routes for you to pick for distribution. You can decide to mail the postcards to everyone (up to 5,000 households per order) or certain neighborhoods. When deciding where to send your campaign, it helps to know what you wish to accomplish. Are you wanting to broaden your business’s scope by sending postcards to new neighborhoods or are you wanting to reward loyal customers? Once this is decided, an EDDM campaign can truly reach its full potential. Send...
Green Office Ideas

Green Office Ideas

Summer is in full swing in Wilmington, North Carolina, which means more people are out in the sunshine, enjoying their own local communities and, hopefully, considering their impact on the environment around them. At New Hanover Printing, we understand how crucial stewardship is to our community and our office, which is why we ensure our stock, is FSC Certified for any project coming through our doors. However, there are common misconceptions as to how paper harms the environment by deforestation. According to the Seattle Post-Intelligence, deforestation rates from as early as 1990 are currently becoming offset due to the encouraging rate of reforestation. This trend is guided by national organizations such as the U.S. Forest Service and the Arbor Day Foundation. Another avenue to establish your office as “green” is to provide your staff and customers with recycle bins, strategically placed throughout your facility. Make sure signage is placed appropriately around areas which see a high volume of paper waste, which state your company’s preference to recycle rather than simply tossing an item into a waste basket. Developing a “green” office is important for customers as it is for business owners and we, here, at New Hanover Printing & Publishing understand the direction the market is heading in. Give us a call at 910.763.5599 or swing by to see us if you have any questions about moving...
How to Maximize Print Marketing

How to Maximize Print Marketing

Print is becoming an increasingly useful tool during this digital age, but how are companies able to truly utilize print’s potential? There are a variety of options, but we picked out a few we found especially useful to our clients. 1. No Such Thing as Perfect – Lots of folks approach a printing project as though this is their one and only opportunity to reach their customers. Who can accomplish anything with this kind of pressure? Making sure your brand is accessible is far more important than ensuring the most finely-crafted piece of marketing material. We aren’t saying send out unedited, poorly designed materials, but don’t try to cram so much into one piece. Patrick Whelan of American Printer suggests in a recent article relying on trying to craft the perfect piece can lead to excuses for not completing the marketing process at all because the message just isn’t “right.” 2. Print Lasts Longer – The most commonly overlooked facet of print marketing versus digital is one simple fact: Print lasts longer. By nature, a piece of print marketing has the opportunity to stay in someone’s memory much longer than email, which leads itself to becoming lost amongst the hundreds to thousands a person receives each day! Ensuring a brand’s relevance means designing a piece, which will remain engaging to viewers for a long period of time. No one wants their brand deleted every morning with the rest of the garbage, so make sure your marketing stands out! 3. Commit – Print is perceived as more valuable than digital because of the time it takes to design and distribute...
Google Much?

Google Much?

We are asking customers to take a moment out of their schedules to take a few minutes to write a small and hopefully favorable Google Review of us. We hope to ensure quality customer service and top of the line printed materials. The link is posted below to make clicks nice and seamless. Remember, if there are any questions about a current project or custom quote feel free to let us know. Give Us Your...