EDDM Postcard Mailing Tips

EDDM Postcard Mailing Tips

Are you wanting to connect with local customers in the community for upcoming sales events or to announce your presence in the area? An “Every Door Direct Mail” postcard campaigns reach certain geographical areas with a businesses’ brand or message without a mailing list. “EDDM” postcard mailing is an excellent tool for local businesses which rely on sales from loyal, local customers. Now, what steps can a small business take to ensure a successful EDDM campaign. Set a Goal – Be specific when deciding the goal of an EDDM campaign. Is the goal to develop sales from local customers or is it to earn sales leads. Bringing in customers needs to factor into every campaign. Search out particular neighborhoods or cul-de-sacs in your area for residents who will respond positively to your business’s offerings. Also, be sure to develop systems to ensure the campaign becoming beneficial. Designing a coupon into the postcard, almost, ensures customers walking through your door. Select a Route – The USPS offers tools for businesses to select postal routes based upon cities, states or zip codes. This tool is easy to use because it visually maps individual postal routes for you to pick for distribution. You can decide to mail the postcards to everyone (up to 5,000 households per order) or certain neighborhoods. When deciding where to send your campaign, it helps to know what you wish to accomplish. Are you wanting to broaden your business’s scope by sending postcards to new neighborhoods or are you wanting to reward loyal customers? Once this is decided, an EDDM campaign can truly reach its full potential. Send...
Green Office Ideas

Green Office Ideas

Summer is in full swing in Wilmington, North Carolina, which means more people are out in the sunshine, enjoying their own local communities and, hopefully, considering their impact on the environment around them. At New Hanover Printing, we understand how crucial stewardship is to our community and our office, which is why we ensure our stock, is FSC Certified for any project coming through our doors. However, there are common misconceptions as to how paper harms the environment by deforestation. According to the Seattle Post-Intelligence, deforestation rates from as early as 1990 are currently becoming offset due to the encouraging rate of reforestation. This trend is guided by national organizations such as the U.S. Forest Service and the Arbor Day Foundation. Another avenue to establish your office as “green” is to provide your staff and customers with recycle bins, strategically placed throughout your facility. Make sure signage is placed appropriately around areas which see a high volume of paper waste, which state your company’s preference to recycle rather than simply tossing an item into a waste basket. Developing a “green” office is important for customers as it is for business owners and we, here, at New Hanover Printing & Publishing understand the direction the market is heading in. Give us a call at 910.763.5599 or swing by to see us if you have any questions about moving...
How to Maximize Print Marketing

How to Maximize Print Marketing

Print is becoming an increasingly useful tool during this digital age, but how are companies able to truly utilize print’s potential? There are a variety of options, but we picked out a few we found especially useful to our clients. 1. No Such Thing as Perfect – Lots of folks approach a printing project as though this is their one and only opportunity to reach their customers. Who can accomplish anything with this kind of pressure? Making sure your brand is accessible is far more important than ensuring the most finely-crafted piece of marketing material. We aren’t saying send out unedited, poorly designed materials, but don’t try to cram so much into one piece. Patrick Whelan of American Printer suggests in a recent article relying on trying to craft the perfect piece can lead to excuses for not completing the marketing process at all because the message just isn’t “right.” 2. Print Lasts Longer – The most commonly overlooked facet of print marketing versus digital is one simple fact: Print lasts longer. By nature, a piece of print marketing has the opportunity to stay in someone’s memory much longer than email, which leads itself to becoming lost amongst the hundreds to thousands a person receives each day! Ensuring a brand’s relevance means designing a piece, which will remain engaging to viewers for a long period of time. No one wants their brand deleted every morning with the rest of the garbage, so make sure your marketing stands out! 3. Commit – Print is perceived as more valuable than digital because of the time it takes to design and distribute...
Google Much?

Google Much?

We are asking customers to take a moment out of their schedules to take a few minutes to write a small and hopefully favorable Google Review of us. We hope to ensure quality customer service and top of the line printed materials. The link is posted below to make clicks nice and seamless. Remember, if there are any questions about a current project or custom quote feel free to let us know. Give Us Your...
Rack Card Rebate Offer!

Rack Card Rebate Offer!

Hi everyone! New Hanover Printing & Publishing is running another AMAZING PROMOTION during the month of APRIL. A rack card is a FANTASTIC way to reach new customers with a GREAT COUPON. It is a four inch by 9 inch card printed on a nicely weighted card stock which will incline your customers to truly take advantage of your offers. We are offering REBATES on RACK CARDS! This is REAL MONEY back in YOUR HANDS! Order 500 rack cards and get a $15 rebate check! Order 1000 rack cards and get a $35 rebate check! Order 2500 rack cards and get a $50 rebate check! Order 5000 rack cards and get a $75 rebate check! All you need to do is complete a form we will provide once you place your order with us and once your order is complete we will deliver your order along with your check! If you don’t have a rack card design, our design services start at just $50! If you have any questions or would like to learn a little bit more about this offer just let us...
Personalizing is Printing

Personalizing is Printing

Customers patronize business they identify with for goods and services. Simply put, customers see themselves in you. From a dry cleaner to a real-estate agent, customers are wanting to shop at business they think as an extension of themselves. This leads to businesses wanting personalized materials to sell or give away to their customers as marketing tools. In this digital age, social media outlets such as Facebook, Twitter and Instagram help business build a desired “buzz” for events and products, but the printing takes marketing a step forward. Digital marketing is meant to captivate, by holding customers’ attention long enough to consider whether to click “Attend” or “Not Attending” or to file and save the information presented, but print ensures the pause. Print materials such as envelopes, business cards, rack cards, vinyl banners, rigid signs are simply another way expressing your presence in the market and holding customers’ attention, which in turn, will serve as a reminder as to why they shop with you. Mailer campaigns, rack cards, envelopes, even business cards are examples of a business wanting to communicate with their customers, but they are even better examples of businesses reassuring their customers they are worth the extra mile, the extra dollar, the extra effort. Be it a heavier card stock or a uniquely designed logo or even a useful promotional item, there is always an opportunity to show customers how important they are to you and even more important they are to themselves by shopping with you. If you want more information on how to personalize your marketing efforts, swing by and see us at 2145 Wrightsville Ave....